The anti-CEO playbook

Since may years companies around the world are challenged by new expectations. Expectations from people and communities, and those of politics and shareholders. Overall, companies and brands are struggling to find a new balance between people and profit. In his eponymous and touching TED talk, Hamdi Ulukaya, founder of Chobani, now the biggest yoghurt brand of the USA, shares his vision based on his own experience. He calls for a new ethos of doing business, and shares his anti-CEO playbook.

For Ulukaya, the anti-CEO playbook is about gratitude, community, responsibility, accountability. This is how business can and should take side in the world and bring change for the better.

This is not the time to build walls,this is a time to start painting the walls.I leave the colors all up to you.

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