Proud is a human emotion we’re not understanding in the right way, and therefore we are not applying it in the good way.

“I am finally proud again to work for my company”, said the CEO after a minute of silence, when we ended our presentation. That well-considered, emotional remark struck me, and many times after I noticed that after all, high energy companies and teams are eventually driven by proud.

This blog is a curated collection of all the insights available about proud, from academic research to personal insights and professional experiences. By offering a better understanding about this human emotion, I hope to inspire you to create a better workplace and drive a successful company culture.