Jessica Tracy introducing her book ‘Take Pride’

Jessica Tracy has done some amazing research on pride. She’s a professor of psychology at the university of Colombia, where she is leading the Emotion & Self lab. The insights that she has collected in her fascinating book “Pride, the secret of succes” make it a must-read.

In this ‘Talks at Google‘ video, she reveals how our most misunderstood emotion has shaped our minds and our culture, and illustrates how we can harness its power. Its dark, hubristic side is well known, but Tracy shows that pride is also essential for helping us become our best, brightest selves.

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