5 things HR can learn from Marketing

Best marketing practices are often shared, however without making the bridge to HR in more profound ways. Hence, I’m sharing some thoughts out of our own experience at mad about you. In simple terms, marketing primarily takes care of reaching people outside of the company, to sell its services & products day by day. In […]

3 Reasons to invest in your company culture & values right now.

When Harvard Business Review posted their ’10 questions to steer your company through the current crisis’, company culture was on the list. Company culture based on strong company values and inspiring leadership, is needed to keep employees engaged and motivated to guide your company through the challenges we’re facing. Culture brings employees together towards the solutions […]

The anti-CEO playbook

The story told is all about proud, respect that leads to proud, collaboration that is drive by proud; etc… What would be the proud version of the idea of a CEO Playbook? What modules, sessions and webinar contents could become usefull? Since may years companies around the world are challenged by new expectations. Expectations from […]