Personally I’ve never been fond of the idea and the terminology of ’employee engagement’. It was borrowed and introduced from the marketing domains where ‘customer engagement’ once used to top the lists. And though there might be some human truths in the idea of so-called employee engagement, it has also injected the HR domain with fluff marketing speak.
If you want an effective employee engagement program, it should not focus on building engagement per se. Instead, it should focus on building the attitudes and situations that nurture engagement.Bridging the Engagement Gap:
Let’s look simply at the idea of engagement, there is little connection with what evangelists and ambassadors of ’employee engagement’ programs vent. (check dictionary)